First app
Hearty
By No Bad Ideas.
We focus on clear, privacy-conscious experiences. Hearty uses your device's camera for measurement processed on your device—see our privacy policy for what may leave your device and how we handle analytics or crash reporting.
Measure pulse trends with your phone camera
Hearty is designed for fast, understandable checks when you want quick heart-rate insight without extra wearables. Open the app, follow the guided flow, and review your recent measurements in one place.
Privacy-first by default
Camera-based measurement runs on your device for core functionality. We explain clearly what can leave your device for analytics or crash reporting, and we provide details in our privacy policy.
Available on iOS and Android
Download Hearty from the App Store or Google Play to get started and keep your measurements handy on your device.
Second app
NBI Cal AI
By No Bad Ideas.
NBI Cal AI uses on-device and cloud AI to help you understand what you eat. Scan a meal to get instant calorie estimates, log meals quickly, and receive personalized nutrition insights—all with a clear view of what data is used and how.
Scan food, get instant calorie estimates
Point your camera at a meal and let AI identify ingredients and estimate calories in seconds. No manual searching through long food lists—just quick, accurate logging based on what you actually eat.
Personalized nutrition plans
Cal AI builds a nutrition plan around your goals—whether you want to lose weight, maintain, or build muscle. Recommendations adapt over time based on your logged meals and progress.
Transparent AI, privacy-conscious
We explain which AI models power food recognition and where your data goes. Nutritional data is sourced from public databases—see our sources page for details. We do not sell your health data.
Support
Need help? Email us at contact@404badideas.com.